Place image and place branding : What the data tells us

The Four R’s of Place Branding

This paper is part of a research agenda that adopts the paradigm of co-creation to analyse the process and practice of place branding with the intention of recommending a set of principles for place branding. This particular research investigates the interactions and relationships between people and their place to identify the constructs that are interwoven into those interactions and which inf...

Sense of Place” and “Place Attachment

Today, concepts such as place attachment, sense of place, meaning of place, place identity, has devoted many studies In literature of architecture and urban design particularly in the field of environmental psychology. It is obvious that in all these concepts, various aspects of interaction between human and place and the impact that places have on people has been presented. This paper defines ...

Through animal eyes: What behaviour tells us

To Charles Darwin, it was obvious that animals are sentient, so why should the idea not be now universally accepted? I review the difficulties and issues with animal sentience with a view to answering some of the critics. Sentience is ‘the hard problem’ and it is important we acknowledge the difficulties and do not claim too much for the evidence we have. Two sorts of evidence are examined: evi...

What Humour Tells Us About Discourse Theories

Many verbal jokes, like garden path sentences, pose difficulties to models of discourse since the initially primed interpretation needs to be discarded and a new one created based on subsequent statements. The effect of the joke depends on the fact that the second (correct) interpretation was not visible earlier. Existing models of discourse semantics in principle generate all interpretations o...

What the evidence tells us about safety and care.